"Look at the cat toy! Three, 5,000 won!"When the doors of the Samsung COEX exhibition hall …

When the doors of the Samsung COEX exhibition hall opened on the 16th of last month, a wood cat tower forest that was well over human height was unfolded. I saw a person carrying a long toy on his back among the workers waving colorful feather rods. He was a master of the game. This is the site of "Ganjimo Cat Fair," a must-go course for cat butlers.

Ganadizimo is an abbreviation for 'birth by heart and serving you in your wallet'. The name is interesting, but it shows the atmosphere of the pet market these days. I took a look at the pet economy world, which is growing fiercely in the midst of the cries of the booth staff waving toys and the enthusiasm of the catwalkers looking at the booth.

Pet economy is a combination of pet and economy and refers to all industries related to pets. Korea has also entered an era of 15 million people raising pets. As of the end of 2024, 5.91 million households, or about 26.7% of all households, live with pets.

Experts believe the market will explode in the future. The Ministry of Agriculture, Food and Rural Affairs predicted that the domestic pet market will grow to about 20 trillion won in 2032. The low birth rate and aging population have greatly increased the number of single-person households. The pet-humanization phenomenon, which considers pets as family members, is growing the market.

The most noticeable trend at this fair was definitely luxury. Instead of feed to fill your stomach, "Human Grade" products made of human-edible ingredients have become the trend. In the exhibition hall, a colorful snack line-up from Yeolbingfish to sea bream, flounder, mackerel, and yellowtail and gwamegi caught the butler's eye.

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