The global pet food industry is projected to grow from $128 billion in 2024 to $185 billion by 2030, driven largely by premiumization and digital transformation, according to a white paper Ask Mona just released.
The report examines how pet food brands can use QR codes combined with conversational artificial intelligence to create interactive packaging experiences that address the increasing complexity of pet nutrition information and consumer expectations for personalized service.
While 30% of pet food brands have adopted QR codes on at least one product, most direct consumers to static websites rather than interactive tools, the analysis found. The study reviewed 36 major pet food brands in the French market and found only five have deployed AI-powered chat agents, with three relying on human chat support.
"The future of pet food branding lies in closing this gap through Conversational AI," noted the white paper. "By transforming the physical package into an always-on, intelligent concierge, brands can offer veterinary-grade guidance at the shelf, personalized nutrition coaching in the home, and loyalty integration at scale."
QR code technology allows consumers to scan packaging and immediately access personalized feeding recommendations, ingredient explanations and product comparisons through voice or text interfaces. The system can calculate precise portions based on individual pet characteristics and provide veterinary-grade nutritional guidance at the point of purchase or in-home.
