If there’s one thing guaranteed to stop a scroll, it’s puppies. But a group of pit bull pups just took things to the next level by channeling characters from HBO’s The Pitt in a creative (and wildly adorable) adoption campaign.

The Animal Rescue Fund of the Hamptons (ARF) recently introduced a litter of nine adoptable puppies on its Facebook page in a way that was equal parts clever and heart-melting. Dubbed “The Pitt litter,” each pup was matched to a character from the show and styled accordingly. Think tiny doctor’s coats, scrubs and accessories that made them look ready to clock in for a shift at the cutest ER imaginable.

The concept was simple but effective: take something people already love (a buzzy TV show), pair it with something they really love (puppies) and create a post that’s impossible to ignore. And it worked!

Behind the playful photos, there’s a much bigger story. The puppies were born to stray dogs and found living outdoors in Georgia before being transported to ARF through a rescue partner. Like so many rescue pets, they had a rough start, but thanks to coordinated efforts, they were given a real shot at a better life.

Coming up with fresh ways to showcase adoptable pets isn’t always easy, especially for shelters that have been doing this work for decades. That’s where this campaign stood out.

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