In fact, there's now something called a 'petfluencer' – an animal that has become so popular on different platforms, it is used by some brands to promote their goods.

One pet who has built up a strong following is George Cowboy. The shih-tzucloseShi-tzuA small breed of dog that originally came from China. It was once known as the Lhasa Lion dog. has become a sensation for looking a lot like Chewbacca, a character from the sci-fi film series Star Wars which began in 1977 and still has thousands of fans across the world. His verified Instagram account @georgiecowboy has more than 200k followers and videos featuring him on TikTok have amassed more than 40m likes, with many users posting how much they enjoy the similarity between George and Chewbacca – or Chewie, as he's known.

George isn't the only pet lookalike to grab people's attention. In 2023, you may remember a kitten in Ohio, USA, who many people thought looked a lot like the singer Ed Sheeran. The TikTok video featuring the furry lookalike has had almost 33m views since.

In George’s case, looking like a character from a very popular series of films – a bit like resembling a singer as huge as Ed Sheeran – has attracted attention from official Instagram accounts that have dedicated posts about him. These have then been shared by other people. They could be other shih-tzu owners, Star Wars fans, or friends and relatives alerting people who love those things. Those shares add up, and makes a post go viral.

If you have a pet that you love, whether it’s a dog, a cat, a budgie or a tarantula, there’s a good chance you will enjoy seeing videos about similar animals online.

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