Callum Turner and cute dogs star in Louis Vuitton's latest campaign – Attitude

By Joshua Graham

If there’s one way to grab our attention, it’s with puppies. Add in heartthrob Callum Turner, and consider us officially hooked. That’s exactly what Louis Vuitton has done with its Spring/Summer 2026 Pre-Collection campaign. Impeccable Parisian tailoring meets a healthy dose of canine charm.

The London-born actor stars alongside friend-of-the-house Jude Bellingham to showcase the collection. Inspired by the English countryside and shot by Oliver Hadlee Pearch, the collection blends classic British tailoring with creative director Pharrell Williams’ playful sensibility.

But let’s be real: while the suits are sharp, the real scene-stealers are the four-legged co-stars, stealing hearts at every turn. From Welsh Corgis to Border Collies and English Cocker Spaniels, the dogs strut, lounge, and occasionally stare off into the distance with the kind of poise most humans can only dream of.

They sport Louis Vuitton’s pet accessory capsule, featuring Monogram leashes, harnesses, puffer jackets, and even mini trunks that rival their owners’ travel gear for sophistication. Yes, your dog could soon be rocking a Speedy Pet Trunk as effortlessly as you rock a three-piece suit.

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