Pet costumes are an $860m business – Morning Brew

Thomas Edison, Steve Jobs, and the person who thought it would be funny to dress up their cat like Guy Fieri: These are some of the geniuses whose ideas have shaped the modern economy.

A recent PetSmart survey found that nearly half of fur baby parents dress up their animals for Halloween. And all of those costumes add up to big bucks. According to the National Retail Federation (NRF):

Animal costumes tend to be cute rather than scary, so you won’t see too many cats and dogs dressed up as fleas, ticks, or heartworms. Per the NRF, the most popular pet getups this year are:

Pet costumes can have knock-on economic benefits, too. Once the pets are dressed up, people want to show them off, and that means photo shoots and parties. Some cities also host dog Halloween parades, which are used to drum up support for local animal rescues.—BC

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