TikTok Pet Wrapping Trend Risks Explained – Kinship

Just because a pet doesn’t actively struggle doesn’t mean they’re comfortable – they may simply be too frightened to move

The holiday season brings feelings of joy, glittering lights, cosy cocoa and unfortunately an influx of “cute” pet videos dressed in their festive best. Our feeds are filled with festivities – most of which are heartwarming and fun – but nestled among this seasonal sparkle is a trend far less joyful: videos of wrapping pets in paper, like Christmas gifts. 

This pet wrapping paper trend typically involves placing a cat or dog on their back on a sheet of wrapping paper, folding the paper around them, taping it in place, and often topping the scene off with a festive bow. What might look like a playful, merry moment on camera is, in reality, a worrying practice that places aesthetics above animal welfare.

While I love to see people involving their animals in the festivities – it needs to be done in a way that benefits all members of the family. Physically wrapping your cat or dog in paper for the sake of a video places entertainment above welfare. Despite how still or “compliant” a pet may appear, this is not a sign of enjoyment – it’s often a sign of stress.

Animals often rely on movement to feel safe. The ability to stand, shift positions or walk away is central to how they cope with unfamiliar or uncomfortable situations. When a pet is wrapped tightly in paper, their movement is restricted, and their natural ability to escape is removed. For many animals, this immediately triggers a stress response.

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