Nasta Pet Food has acquired FirstMate Pet Foods, the company announced on LinkedIn. Founded in 1989 in British Columbia, FirstMate joins Nasta's portfolio of brands, which includes Bab'in, Forza 10 and Natural Code. "This partnership brings together two family-owned companies that share the same beliefs: putting pets first, building brands with integrity, and creating sustainable…
The Pet Food Institute (PFI) has named Elise Fennig as its next president and CEO, effective March 16, 2026. Fennig succeeds Dana Brooks, who has led the Washington, D.C.-based association since 2018. Most recently, Fennig served as chief of staff and senior vice president of industry engagement at the National Confectioners Association, where she oversaw…
The global pet food industry is projected to grow from $128 billion in 2024 to $185 billion by 2030, driven largely by premiumization and digital transformation, according to a white paper Ask Mona just released. The report examines how pet food brands can use QR codes combined with conversational artificial intelligence to create interactive packaging…
Nulo produced custom collector pins featuring the pets of sponsored Olympic athletes as part of the brand's "Fuel Incredible" campaign. The pet food company created a limited run of enamel pins depicting the dogs and cats of seven U.S. winter athletes it sponsors. The pins were designed for the Olympic Village tradition of pin trading…
The annual gathering brought together lawmakers and industry leaders to discuss policies benefiting pets and their owners. Read the full article →