#BehindtheCampaign: Lucky Hustle helps dogs seek their forever homes through cute music video

Lucky Hustle, in partnership with Woodrock Animal Rescue, is determined to change that for three incredible boys who’ve been overlooked for far too long. Launching a campaign unlike anything the South African animal-welfare community has attempted before, Buster, Oscar and Titan are the stars of a new music video created to help them finally find a home for Christmas.

In a powerful, creative-meets-purpose collaboration, Lucky Hustle teamed up with Finetune Studios to launch #KenneltotheCrib—a must-see music video campaign that spotlights each dog’s personality and story.

Meet the stars of Kennel to the CribBuster: The six-toed softie searching for his Christmas miracleBreed: Rottweiler | Age: FourPicked up on the roadside and overlooked ever since, Buster is gentle, affectionate, and famously six-toed. He adores cuddles, treats, and smaller dogs, but he hasn’t had a single adoption success in more than a year.

Oscar: The loyal soul healing from heartbreakBreed: Mixed | Age: FiveOscar lost everything when his owner died by suicide. He arrived grieving, confused, and alone. Despite his trauma, he remains full of warmth and loyalty, ready to love a family again if someone will give him the chance.

Titan: The lifelong blood donor who’s ready for life to give backBreed: Mixed | Age: FourTitan spent most of his life in a clinic, giving blood to save other dogs. He has never experienced the comfort of a home or the joy of his own family. Now, after years of giving, he’s finally ready to receive.

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