
The Big Game’s lineup has been set and by “Big Game,” of course, we’re referring to the Puppy Bowl. The 2026 Puppy Bowl kicks off on Sunday, February 8 at 11am PT/2pm ET on Animal Planet, Discovery, TBS, truTV, HBO Max, and discovery+.
The cutest counter-programming ever enters its 22nd year with a record-setting 150 dogs scheduled to take part. 72 shelters are participating in this year’s event, and referee Dan Schachner oversees the action for his 15th year.
“Puppy Bowl XXII celebrates the spirit of the underdog with a gameday celebration that combines the excitement of a sports matchup with uplifting adoption stories,” stated Joseph Boyle, Head of Content, Discovery Channel. “By introducing new segments like our senior spotlight and enhancing fan-favorite elements, we are creating a deeper connection to our audience and delivering the most entertaining sports spectacular on television.”
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“The show starts with Schachner rounding up players at the MARRIOTT BONVOY Puppy Bowl Hotel as they get ready for the big game. Then, the action begins at PROGRESSIVE® Stadium when the PEDIGREE® Starting Lineup sprint through the spirit tunnel to take the field. Reigning champions Team Fluff will send players including Benito (Siberian Husky-Chihuahua from Puerto Rico) and Showgirl (Chow Chow-Rottweiler) to defend their title. Meanwhile, Lobster Roll (Bulldog-Border Collie), Brûlée (Boston Terrier-French Bulldog), and Miso (American Cattle Dog-Beagle) will compete to bring the coveted WALMART ‘Lombarky’ trophy to Team Ruff. As the game unfolds, one standout pup will earn the prestigious BISSELL® MVP (Most Valuable Puppy) title, while another will claim the SUBARU OF AMERICA, INC. Underdog Award.
Fifteen special needs dogs, including Wynonna, a determined pup with only three legs, and Eleanor, who is both deaf and vision-impaired, will also compete to prove that nothing can hold them back.
